Google still considering Flipkart minority stake purchase

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Alphabet, the holding company of tech giant Google is yet to make a decision on acquiring a minority stake in Flipkart, according to a Business Standard report.

The company is reportedly still considering the pros and cons of the deal.

The development comes as Tiger Global and American retail giant Walmart are making efforts to get Google on board. Both the firms have held at least five rounds of discussions with Alphabet in a bid to convince it to buy minority stake in India’s most-valued e-commerce platform. The stake could be to the tune of between $1-$2 billion.

Walmart is trying to convince Alphabet that an investment in Flipkart would help it gain access to customer database of 175 million registered users. Google could benefit from the deal by studying the trends in user buying pattern so that it could be used to provide a more targeted search experience for users and push certain products accordingly, the report stated.

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